AI coaching tools give managers and their teams a coach to practice with before the real conversation. Here are ten of them, with what each does, how you start and what it costs.
The ten at a glance
| Tool | Best for | How you start | Price |
|---|---|---|---|
| 1. Valence | Large organizations rolling out a coach to everyone | Book a demo | None published |
| 2. CoachHub AIMY | Companies already running a coaching program | Book a demo | None published |
| 3. Clovelly.ai | Teams of any size that want a published price and a free plan | Sign up, no credit card | 3 seats free, then USD 15 a seat a month |
| 4. Culture Amp AI Coach | Companies already on Culture Amp | Book a demo | Depends on employee count and tier |
| 5. BetterUp | Companies that want AI coaching beside human coaches | Request a demo | None published |
| 6. Hone | HR and L&D teams running manager training | Book a demo | None published |
| 7. Cloverleaf | Teams that use personality profiles | Book a demo | None published |
| 8. Rocky.ai | Individuals and small teams that want a daily coach | Free plan, self-serve | USD 19.90 a seat for teams |
| 9. Risely | Managers who want a coach with a published price | Free trial, self-serve | USD 59 a user a month, or USD 399 a month for five |
| 10. Torch | Companies running leadership coaching programs | Book a demo | None published |
1. Valence
Nadia, an AI coach built for organizational change at enterprise scale.
- Best for
- Large organizations rolling out a coach to everyone
- How you start
- Book a demo
- Price
- None published
- Format
- Chat, inside Teams and your calendar
- A coach every employee can turn to for a decision or a hard conversation
- Sits in Microsoft Teams and reads the calendar
- Tracks goals and team dynamics over time
Who it suits. Large organizations that want one AI coach across the whole company.
2. CoachHub AIMY
An always-on AI coach from a human coaching company.
- Best for
- Companies already running a coaching program
- How you start
- Book a demo
- Price
- None published
- Format
- Chat and video role play
- Goal-oriented coaching conversations on any device
- Video role play and regular check-ins
- Anonymized insights back to HR
Who it suits. Companies that already run human coaching through CoachHub and want an AI layer under it.
3. Clovelly.ai
Coach your team through the conversations that count.
- Best for
- Teams of any size that want a published price and a free plan
- How you start
- Sign up, no credit card
- Price
- 3 seats free, then USD 15 a seat a month
- Format
- Voice, an AI counterpart you brief
- Your team practices out loud against a realistic AI counterpart you shape with your own input
- A new manager can have their first difficult feedback conversation, first underperformance talk and first QBR here, then do it again with your notes before the real one
- Completely customizable scenario set by you
- Actionable insights in a report you both read
Who it suits. Teams of any size. Up to 3 seats free, no credit card required, and the price is on the page.
4. Culture Amp AI Coach
Coaching built into the Culture Amp engagement and performance platform.
- Best for
- Companies already on Culture Amp
- How you start
- Book a demo
- Price
- Depends on employee count and tier
- Format
- Guided role play and conversation prompts
- Instant insights drawn from your engagement and performance data
- Guided role play for the conversation coming up
- Action plans with step by step guidance
Who it suits. Companies that run engagement surveys and performance reviews in Culture Amp already.
5. BetterUp
AI coaching from the human coaching platform.
- Best for
- Companies that want AI coaching beside human coaches
- How you start
- Request a demo
- Price
- None published
- Format
- Chat, in Slack and Teams, with role play scenarios
- An AI coach in the flow of work, in Slack and Microsoft Teams
- Role play scenarios for the conversation ahead
- Sits beside BetterUp's human coaching for leaders
Who it suits. Companies that want every employee to have an AI coach and their leaders to have a human one.
6. Hone
Live expert-led classes with an AI coach for the time in between.
- Best for
- HR and L&D teams running manager training
- How you start
- Book a demo
- Price
- None published
- Format
- Voice and text, inside Slack
- Role play scenarios in voice or text
- Lives inside Slack
- Instant insights on strengths and growth areas after a session
Who it suits. HR and L&D teams that want live classes and an AI coach on the same platform.
7. Cloverleaf
An AI coach for teams built on personality profiles.
- Best for
- Teams that use personality profiles
- How you start
- Book a demo
- Price
- None published
- Format
- Slack, Teams, email and calendar
- Coaching nudges based on each person's profile
- Role play feedback for the conversation ahead
- A dashboard for the return on it
Who it suits. Teams that already run DISC, Enneagram or similar profiles and want coaching built on them.
8. Rocky.ai
A conversational AI coach for daily check-ins and goals.
- Best for
- Individuals and small teams that want a daily coach
- How you start
- Free plan, self-serve
- Price
- USD 19.90 a seat for teams
- Format
- Mobile app and web chat
- Daily check-ins toward a goal, on the phone
- A free plan to start
- Companies and coaches can build their own coaching app on it
Who it suits. Individuals and small teams that want a daily coach on their phone.
9. Risely
Merlin, an AI leadership coach for every manager.
- Best for
- Managers who want a coach with a published price
- How you start
- Free trial, self-serve
- Price
- USD 59 a user a month, or USD 399 a month for five
- Format
- Chat and voice, with role play
- Role play the conversation in voice or chat, in 40 languages
- A structured action step after each session
- Nudges in Slack, Teams or email
Who it suits. Managers who want to start on their own with a price on the page.
10. Torch
Human coaching plus AI simulations with Coach Maya.
- Best for
- Companies running leadership coaching programs
- How you start
- Book a demo
- Price
- None published
- Format
- AI simulations with adaptive feedback
- On-demand role play simulations with an AI advisor
- Practice patterns and skill data in one insights system
- Sits beside Torch's human coaching
Who it suits. Companies that run leadership coaching through Torch and want practice between sessions.
How to choose
If you want to see whether AI coaching is right for your team, try a freemium product like Clovelly.ai. Sign up with no credit card and three seats are free.
Questions people ask
- What is an AI coaching tool?
- Software that coaches a manager or a team member through a conversation or a goal. Some are a chat coach that lives in Slack or Teams. Some, like Clovelly.ai, let the team practice the conversation out loud against an AI counterpart and read a report afterwards.
- Which AI coaching tool is best for managers?
- It depends on what the manager needs to get better at. For the conversations a manager has to get right, feedback, an underperformance talk, a QBR, a tool that lets them practice out loud is the one to pick. For daily nudges and goals, a chat coach does the job.
- Can an AI coach replace a human coach?
- For a leader working through a career, no. For a manager with a hard conversation on Thursday, an AI coach is available tonight and a human coach is booked out until next month. Most of the tools above sit beside human coaching.
- How much does an AI coaching tool cost?
- Most of the tools above price by demo. Clovelly.ai is 3 seats free and then USD 15 a seat a month. Rocky.ai publishes a per-seat price for teams.